기업 범죄
수요와 브랜드충성도 만들기
비밀
‘가장 큰 소리지르는자’
잘못된 메시지
무료 선물
인터넷을 사용하여 : 소비자에게 더 빠른 속도로 접근하기
P&G 아이들을 대상으로
P&G 여성을 타겟 : 성역할 고정관념에서 이득을 얻음
탬팩스 Total You Tour
리플렉트닷컴…
멜로드라마
P&G 교재
P&G 게이를 타겟 : 고정 관념에서 이득을 얻음
P&G 텔레비전 콘텐츠에 영향
P&G 노동자를 착취해서 경영자에게 보상
노동자 학대
질리는 노동조건
P&G 지역기업을 파괴(인도 사례)
인도 : 프링글 감자칩에서 불법 유전자조작식품성분 발견
과도한 포장 / 오염
‘환경과 환경주의자에 대한 폭행’
P&G 독일 나치정권 제3제국에 공급
버마
검열
P&G 동물 학대
경쟁사 감시
가짜 지방
비극에 의지
P&G 유전자조작식품에 오염된 음식 분배
Corporate Crimes
Creating Demand & Brand Loyalty
Secrecy
‘The Biggest Shouter’
Misleading Messages
Free Gifts
Use of Internet: reach more consumers at higher speed
P&G targets children
P&G targets women: profiting from gender stereotypes
Tampax Total You Tour
Reflect.com…
Soap Opera
P&G teaching materials
P&G targets Gays: profiting from stereotypes
P&G Influences Content of Television
P&G sacks workers & rewards CEOs
Mistreating Employees
Appalling working conditions
P&G Destroys Local Businesses. Case: India
India: Illegal GMOs Found in Pringles Potato Chips
Excessive Packaging/Pollution
‘assaults the environment and environmentalist’
P&G supplied Third Reich
Burma
Censorship
P&G abuses animals
Spying on competitors
Fake Fat
Rely Tragedy
P&G distributes GM contaminated food
———————————————————————-
References
[78] ‘Cheap Women Hurt P&G’ by Betsy Schiffman at Forbes.com
[79] “Plan Global, Win Local” by John Millen, Vice President, Customer Business Development at Procter & Gamble ( www.kamcity.com/library/global.htm, source: Kamcity, date viewed: 22/10/01)
[80] Richter, Judith (2001) ‘Holding Corporations Accountable, Corporate Conduct, International Codes, and Citizen Action’, Zed Books, London and New York, pg. 98
[81] www.fastcompany.com/online/49/bestpractice.html (source: Fast Company, the Magazine, August 2001 issue, date viewed: 22/10/01)
[82] www.fastcompany.com/lead/lead_feature/pg1.html
[83] www.fastcompany.com/online/49/bestpractice.html (source: Fast Company, the Magazine, August 2001 issue, date viewed: 22/10/01)
[84] Ibidem
[85] www.igc.org/trac/climate/gwnominations.html
[86] www.fastcompany.com/online/49/bestpractice.html (source: Fast Company, the Magazine, August 2001 issue, date viewed: 22/10/01)
[87] “Plan Global, Win Local” by John Millen, Vice President, Customer Business Development at Procter & Gamble(www.kamcity.com/library/global.htm, source: Kamcity, date viewed: 22/10/01)
[88] www.fastcompany.com/online/49/bestpractice.html (source: Fast Company, the Magazine, August 2001 issue, date viewed: 22/10/01)
[89] www.fastcompany.com/online/49/bestpractice.html (source: Fast Company, the Magazine, August 2001 issue, date viewed: 22/10/01)
[90] http://207.188.222.108/institute/p&g.htm (Success Stories, Manufacturers and E-business, source:The Manufacturing Institute, date viewed: 19/10/01)
[91] www.policyalternatives.ca/eduproj/faceofedmay01.html
[92] www.fastcompany.com/online/49/bestpractice.html (source: Fast Company, the Magazine, August 2001 issue, date viewed: 22/10/01)
[93] ‘Cheap Women Hurt P&G’ by Betsy Schiffman at Forbes.com
[94] ‘ADWATCH: P&G concentrates on women’s emotions in Always ads – Always moves away from the traditional approach to sanpro ads by focusing on feelings’, writes Jules Grant. Source: Marketing, September 27, 2001, Page 20
[95] Ibidem
[96] Ibidem
[97] www.bringoutthebeautifulyou.com (source: P&G, date viewed: 07/10/01)
[98] www.tampaxtotalyoutour.com/in-the-city/index.html (source: P&G, date viewed: 07/10/01)
[99] www.reflect.com/ (source: Reflect.com, date viewed: 18/10/01)
[100] www.soapcentral.com/soapcentral/news/2001/0723-pg_sale.php (source: soap opera central, date viewed: 09/10/01)
[101] www.commercialcloset.org/cgi-bin/iowa/index.html?page=column&record=44 (source: The Report, Commercial Closet, date viewed: 22/10/01)
[102] www.commercialcloset.org/cgi-bin/iowa/index.html?page=column&record=2 (source: The Report, date viewed: 22/10/01)
[103] www.guardian.co.uk/Archive/Article/0,4273,4242976,00.html
[104] Ibidem
[105] CIES 44th World Food Business Summit (FoodBusiness news, fast reading for senior executives, an essential selection of what’s going on in the food trade and industry worldwide, at www.ciesnet.com/publication/FBN%20ANGLAIS.PDF, date viewed: 10/0/01)
106. ‘$27 million for P&G auditor, also company boosts CEO’s salary for the year’ by Leticia Williams, CBS.MarketWatch.com, last updated: 24 August 2001
[107] www.businessweek.com/2000/00_37/b3698111.htm
[108] From David S. Patterson – The Economist (reaction to the book titled ‘Soap Opera: The Inside Story of P&G’ by Alecia Swasty (www.mind-advertising.com/in/pg_in.htm)
[109] www.ejnet.org/rachel/rhwn397.htm (source: Environmental Research Foundation, date viewed: 21/10/01)
[110] ‘India: P&G decides to hike ad budget’, 27 September 2001, Financial Times Information Limited – Asia Africa Intelligence Wire
[111] ww.essential.org/monitor/hyper/mm0795.10.html
[112] www.businessweek.com/2000/00_44/b3705183.htm
[113] www.igc.org/trac/bulletin/2001/0038.html
[114] Source: Greenpeace India, Posted: June 21, 2001
[115] www.emagazine.com/may-june_1997/0597feat2.html
[116] www.emagazine.com/may-june_1997/0597feat2.html
[117a] www.ejnet.org/rachel/rhwn349.htm
[117b] www.xs4all.nl/~respub/artikelen/bobh.htm
[118] www.ukar.org/ronen15.shtml (source: Ukrainian Archive, date viewed: 22/10/01)
[119] www.geocities.com/CapitolHill/3108/pg.html
See for more up-to-date information: www.dailybruin.ucla.edu/db/articles.asp?ID=3986 (source: daily bruin, date viewed: 01/11/01)
[120] www.oneworld.org/ni/issue212/update.htm (source: New Internationalist, date viewed: 22/10/01)
[121] Oral Statement Presented Procter & Gamble Shareholder’s Meeting, October 10 2001
[122] www.pandgkills.com/shareholder.html (source: In Defense of Animals, date viewed: 04/10/01)
[123] www.uncaged.co.uk/iams.htm (source: Uncaged Campaigns, date viewed: 04/10/01)
[124] www.pginfo.net/scary.html (source: PETA, date viewed: 04/10/01)
[125] www.urban75.com/Action/boycott.html (source: Urban75, date viewed: 10/10/01)
[126] http://public.wsj.com/sn/y/SB999804942518387452.html (source: the Wall Street Journal, date viewed: 05/10/01)
[127] ‘P&G’s covert Operation’ by Andy Serwer, FORTUNE, 17 September 2001
[128] www.fumento.com/bomis21.html (‘Procter & Gamble’s Non-fat Fat:
Neither Satan Nor (Sigh) Savior’, By Michael Fumento, date viewed: 22/10/01)
[129] www7.cnn.com/HEALTH/9706/16/olestra/ (CNN news story, ‘P&G wants to take fake fat nationwide’, 16 June 1997), date viewed: 05/10/01
[130] www.motherjones.com/mother_jones/MJ97/silverstein2.html (The non-profit Foundation for National Progress, which has been publishing Mother Jones magazine since 1976, now also produces the Mother Jones Web site; and the Mother Jones International Fund for Documentary Photography)
[131] www.fumento.com/bomis21.html
[132] ‘Soap Opera: The Inside Story of P&G’ by Alecia Swasty ( www.mind-advertising.com/in/pg_in.htm)
[133] www.web.net/terrafemme/uspoltam.htm (source: The Politics of Tampons, date viewed: 25/10/01)
[134] www.thecampaign.org/newsupdates/july01m.htm#P&G |
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